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Aida Azadegan


Dr Aida Azadegan is currently a Senior User Experience Research Analyst at Volkswagen Group Future Centre Europe, and a Visiting Associate Senior Research Fellow in System Design at Intelligent Systems Research lab University of Reading, UK. Broadly, her research interest covers Information Systems Design, Innovation design, Human Computer Interaction, persuasive and playful technologies, Requirements Engineering, computer mediated collaborations and decision-making.


Before her current position, Dr Azadegan took academic positions in different universities in the UK as Assistant Professor and Senior Research scientist. She has published several papers and served in Program Committees of International Conferences and as a reviewer of academic journals.


Dr Azadegan received her PhD from Alliance Manchester Business School, The University of Manchester. During her PhD studies, she received the the NLA doctoral fellowship award. She continued her research as a Post-doctoral Research Fellow in Nottingham University Business School, The University of Nottingham, UK where as a researcher she received the NSFC Outstanding International Young Scientist award.